The central theme, “Innovate to Illuminate: India’s Energy Future,” positioned the pavilion not merely as an exhibition, but as an immersive experience that highlighted India’s achievements in hydrocarbons and its commitment to a sustainable energy future.

Expression 360 envisioned The India Pavilion at ADIPEC 2024 as a strategic showcase of India’s energy leadership. The project was anchored on three guiding principles: 

• Innovation-First Storytelling – Using interactive technologies to make complex subjects like exploration, refining, and natural gas engaging and easy to understand.
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• Collaborative Identity – Unifying ten distinct PSUs under a single national brand while highlighting their individual achievements.
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• Engagement-Driven Design – Creating a walkthrough that appealed to diplomats, business leaders, and technical audiences alike.
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To bring this vision alive, the pavilion was divided into six thematic zones, each powered by technology and storytelling.

• Globe - Renewable Energy Zone: Interactive globe installation showcasing India's renewable energy investments.
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• Kinetic Wall – Oil & Gas Achievements: Motion-enabled LED wall presenting key milestones dynamically.
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• Curved LED + Circular Touchscreen – Exploration & Production: Touchscreen with real-time upstream content.
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• Curved LED with RFID – Partnerships & Collaborations: RFID-based content unlocking system for industry segments.
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• Tangible Touch Table – Refinery & Petrochemical Sector: Interactive map-based insights into India's refining ecosystem.
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• LED India Map – Natural Gas Infrastructure: Illuminated map highlighting pipeline and city gas distribution.
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Together, these installations created a multi-sensory journey into India’s energy future.

In addition to visitor engagement, the pavilion was also designed to support business and diplomacy. It featured a large conference room, a bilateral meeting room, and two smaller meeting spaces, each equipped with soundproofing, AV systems, and video conferencing facilities to host high-level global discussions.

Perhaps the most defining aspect of the project was its execution. With only 96 hours to conceive, ship, and install, Expression 360 delivered a pavilion that combined scale, design precision, and innovation, setting a new benchmark for international event execution.

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The India Pavilion left a powerful impression at ADIPEC 2024:

• Global Recognition – Emerged as one of the most visited and admired showcases.
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• Diplomatic Engagement – Successfully hosted bilateral and multilateral meetings, reinforcing India’s global partnerships.
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• Immersive Storytelling – The theme “Innovate to Illuminate” was praised for its clarity and futuristic vision.
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• Execution Benchmark – Delivery within 96 hours was recognized as a milestone achievement.

• Authority: Ministry of Petroleum & Natural Gas (MoPNG), Government of India
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• Concept & Execution: Expression 360
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• Participating PSUs: BPCL, EIL, GAIL, HPCL, IOCL, OIL, ONGC, ONGC Videsh, Petronet LNG, Nayara Energy
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• Event: ADIPEC 2024, Abu Dhabi‍
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• Project Execution Year: 2024