The Ministry of Housing & Urban Affairs (MoHUA), Government of India, organized the Atma Nirbhar Bharat Utsav from 3rd to 10th January 2024 at Pragati Maidan, New Delhi.
Expression 360 was entrusted with the responsibility of conceptualizing, designing, and executing the entire event ecosystem, transforming Pragati Maidan into a vibrant platform that celebrated India’s entrepreneurial spirit, cultural diversity, and the vision of a self-reliant nation.
The event brought together exhibitions, installations, food courts, live demonstrations, branding, and cultural activities, attracting large-scale public participation and creating a festive environment aligned with the spirit of “Atma Nirbhar Bharat.”
The Brief
India is marching relentlessly on, with its ‘Atma Nirbhar Bharat’ movement. The event had to be a vibrant showcase of India’s brilliant indigenous achievements and its extraordinary vision.
Our Approach
Expression 360 curated the Utsav as an immersive and people-centric celebration.
The Exhibition Area was designed as a thematic zone with customized stalls, live demonstration spaces, and a help desk, complemented by curated public engagement activities such as puppet shows, ventriloquists, and interactive installations.
Digital and Physical Installations such as QR-based exhibits, murals, LED walls, and graffiti panels enhanced storytelling and drove interactive participation.
The Outdoor Food Court was developed as a vibrant cultural space with 35 thematic food stalls, central seating zones, VIP lounges, and play areas, creating a holistic family experience.
To ensure visibility and branding, outdoor promotions included pole buntings, panels, and thematic entry gates, while event management services covered manpower deployment, security, housekeeping, ushers, media kits, and live photography & videography.
Every element — from the inauguration setup to media communication — was designed to reflect the values of self-reliance, entrepreneurship, and urban vibrancy.
Impact
The Atma Nirbhar Bharat Utsav 2024 left a strong impression:
Project at-a-glance
