The Biotechnology Industry Research Assistance Council (BIRAC), a Government of India enterprise, entrusted Expression 360 with the responsibility of conceptualizing, designing, and executing Global Bio-India (GBI) 2024, scheduled from 12th to 14th September 2024 at Pragati Maidan, New Delhi.
As the premier international event for the biotechnology sector, GBI 2024 was envisioned as a strategic platform to bring together global industry leaders, researchers, innovators, and policymakers to explore partnerships and collaborations in biotechnology and life sciences.
The Brief
India has made great strides in biotechnology and its applications in many areas. Our task was to showcase Indian innovations and create a platform for global partnerships.
Our Approach
Expression 360 approached GBI 2024 as an immersive ecosystem for biotechnology innovation and collaboration. The focus was to design an experience that captured India’s growing leadership in biotech while enabling global partnerships.
Key elements included:
Every aspect — from delegation handling to global networking zones — was designed to position India as a biotech innovation hub while ensuring smooth visitor journeys across the three-day event.
Impact
The Expression 360–executed Global Bio-India 2024 delivered transformative results:
Immersive Storytelling – The Pavilion design and installations communicated India’s biotech narrative with clarity and impact.
Project at-a-glance