Celebrate the centuries-old rich, diverse, and culturally deep coastline of India through a memorable festival that brings alive the myriad dimensions of the iconic coastal regions. 

Expression 360 planned a truly holistic experience. A festival to be remembered.

The festival combined digital amplification with immersive on-ground activities, ranging from Beach Yoga, Beach Cleanup drives, Run for Coast marathons, Sand Art, Boat Decoration showcases, and a Bollywood Music Fiesta featuring Sona Mohapatra and Papon, to a grand coastal carnival.

Expression 360 not only drove the creative narrative but also managed end-to-end fabrication, event execution, media outreach, and communication strategies across digital, outdoor, print, and radio platforms.

• Conceptualization & Execution – Designed ILF as an annual coastal celebration, managing complete festival execution, including end-to-end fabrication, stage design, on-ground management, and visitor experience.
  ‍
• Multi-Channel Media Strategy – Managed media releases, outdoor communication, print media, and radio campaigns across coastal states, ensuring 360-degree OOH visibility and strong regional penetration.
  ‍
• Digital-First Amplification – Executed an extensive social media campaign across Instagram, Facebook, and Twitter, supported by reels, carousels, influencer collaborations, and live updates.
  ‍
• Influencer & Community Collaborations – Partnered with top regional voices including Chalo Odisha, Foodies of Bhubaneswar, Foodio Therapy, Fluffy Foodie, Odisha Foodcrush, and Big Bite Tales to drive authentic engagement and festival pride.
  ‍
• Festival Activities – Captured and promoted unique experiences:
  ‍
• Wellness & Sustainability – Beach Yoga & Beach Cleanup drives.
  ‍
• Community & Culture – Run for Coast, Sand Art competitions, and Boat Decoration.
  ‍
• Entertainment – Bollywood Music Fiesta with Sona Mohapatra and Papon, alongside a vibrant Coastal Carnival.
  ‍
• Empowering Local Communities – Provided platforms for local craftsmen, artisans, and performers, ensuring cultural and economic empowerment.
  ‍
• B2B & Trade Engagement – Organized travel operator meets and B2B partnerships, positioning ILF as both a cultural festival and a tourism driver.

Visitor Engagement

• The 2024 edition in Puri recorded an average of 15,000 visitors per day, making it a landmark coastal festival.
  ‍

Social Media Highlights

• 8.24M+ Views | 528K+ Likes | 107K+ Shares | 11.7K+ Comments
  ‍
• 65+ posts and influencer collabs, generating 1.09M+ reach (excluding collabs) across platforms.
  ‍

Media Visibility

• Extensive coverage through OOH branding, print ads, outdoor campaigns, cinema promotions, and radio spots, delivering consistent visibility across coastal states.
  ‍

Cultural Empowerment

• Boosted visibility and income opportunities for local artisans and craftsmen, integrating them into performances, exhibitions, and product showcases.
  ‍

Tourism & Trade Impact

• Travel operator meets and B2B linkages enhanced ILF’s positioning as a tourism-led cultural property, fostering sustainable partnerships and boosting local economies.
  ‍

National Positioning

Established ILF as a marquee coastal festival of India, blending heritage, sustainability, wellness, and entertainment while achieving both cultural impact and measurable engagement.

• Authority: Indian Lighthouse Festival (ILF)
  ‍
• Concept & Execution: Expression 360
  ‍
• Locations: 1st Edition – Goa | 2nd Edition – Puri, Odisha
  ‍
• Project Execution Year: 2024
  ‍
• Platforms: On-ground + OOH + Digital + Print + Radio
  ‍
• Area: 4 lakh sq ft  covered multiple venues, 20,000 sq ft covered for activities and 10,000 sq ft covered main Lighthouse Building