The Ministry of Tourism (MoT), Government of India, participated at ITB Berlin 2025, held from 4th to 6th March 2025 at Messe Berlin — the world’s leading travel trade show and a global meeting point for the tourism industry.
The Pavilion was inaugurated by the Ambassador of India to the Federal Republic of Germany, H.E. Ajit Gupte, in the presence of Mr. Kandula Durgesh, Minister of Tourism, Andhra Pradesh.
Anchored around the theme of sustainable tourism, the Pavilion presented India not just as a destination, but as a holistic travel experience.
Co-exhibitors at the Pavilion included state tourism boards (Andhra Pradesh & Chandigarh), IRCTC, travel agents, and tourism service providers. The Pavilion attracted massive engagement, with footfalls of over 1,00,000 visitors per day, alongside 10,000 delegations and numerous ambassador-level meetings and conferences.
The Brief
Expression 360 was entrusted with the responsibility of conceptualizing, designing, and executing the Incredible India Pavilion, which served as a vibrant platform to showcase India’s incredibly rich and diverse tourism offerings.
Our Approach
A shift in perspective and a grand vision. Expression 360 saw ITB Berlin 2025 as an opportunity to reimagine India’s tourism showcase with design and storytelling rooted in three key pillars:
The India Pavilion was conceptualized as an immersive cultural journey, blending traditional aesthetics with modern experiential zones, including:
Expression 360 ensured the Pavilion was a dynamic hub for cultural exchange, collaboration, and global tourism partnerships.
Impact
The India Pavilion at ITB Berlin 2025 achieved remarkable outcomes:
Project at-a-glance
