The Ministry of Food Processing Industries (MoFPI), Government of India, partnered with Expression 360 to strengthen its digital presence and enhance public awareness about the food processing sector.
The collaboration focused on Social Media Strategy & Management, Narrative Building, and Engagement Campaigns.
Through targeted campaigns, Expression 360 redefined MoFPI’s digital voice — not just as a policy-making body, but as an enabler of entrepreneurship, innovation, and consumer awareness.
The Brief
The objective presented to us was clear: simplify and amplify the Ministry’s initiatives, position food processing as a vital growth sector for India, and address misconceptions around processed food.
Our Approach
Expression 360’s strategy combined scheme awareness, sector storytelling, engagement, and narrative building into one cohesive program.
Content on flagship initiatives like PLI, PMFME, and PMKSY was simplified into infographics, explainers, and short videos, making technical information accessible to entrepreneurs, MSMEs, startups, and the public. Beyond schemes, storytelling highlighted trends, innovations, and success stories, positioning food processing as a sector of growth, nutrition, and sustainability.
Interactive formats — quizzes, polls, carousels, GIFs, and reels — sustained audience interest and fostered two-way communication. Dedicated campaigns such as Scheme Spotlights, #FoodFacts, Interactive Thursdays, and Press Meet Integrations reinforced awareness while ensuring real-time alignment with ministerial priorities.
At the core, Expression 360 shaped a consistent narrative that reframed processed food from being seen as “unhealthy” to being understood as nutritious, safe, and modern.
Impact
The strategy delivered clear outcomes:
Project at-a-glance
