Our aim was to bring to the fore ONGC’s leadership and their stellar achievements in energy security, operational excellence, tehnological innovation and commitment to India’s energy independence.

Through a dual-creative approach — “Bharat’s Forever Energy” and “ONGC Hai Na!”—the campaign celebrated ONGC’s unmatched contribution to India’s energy security while also showcasing its role as a social guardian through CSR and humanitarian initiatives.

Strategic Understanding – Conducted a deep dive into ONGC’s strengths, challenges, and opportunities, identifying brand visibility and perception as critical areas for impact.

Big Idea – Leadership Decoded – Positioned ONGC’s leadership not just by size and scale, but by outcomes:

• Direction: Ensuring India’s energy security.
• Alignment: Expanding global footprints through partnerships.
• Commitment: Investing in green energy and innovation.

Creative Route 1 – Bharat’s Forever Energy – Crafted narratives positioning ONGC as the eternal source of India’s energy. Executed across:

• Print creatives & outdoor: Symbolizing ONGC as the “Sun among the stars.”
• Radio & social media: Tactical messaging around energy contribution, infrastructure, and global recognition.

Creative Route 2 – ONGC Hai Na! – Humanized the brand by showcasing ONGC as a guardian of people, heritage, and environment.

• Print, Outdoor, & TVC: Emotional storytelling around ONGC’s CSR initiatives (hospitals, wildlife, skill training, heritage preservation).
• Radio & social media: Communicating ONGC’s role as the “voice of millions” through its impact-driven programs.

Strategic Placements – To maximize visibility and impact:

• The campaign was showcased at Delhi Airport, targeting domestic and international travelers, reinforcing ONGC’s leadership on a global stage.
• It was also rolled out inside and outside of Delhi Metro, ensuring deep engagement with daily commuters and creating mass urban visibility.

Integrated Execution – Deployed a multi-platform strategy including print, outdoor, radio, TVC, digital content, and celebrity association with Anushka Sharma to amplify reach and resonance.

• Enhanced Leadership Positioning – Reinforced ONGC’s image as India’s foremost energy provider, combining industrial strength with social responsibility.
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• Brand Visibility at Scale – Strategic placement at Delhi Airport and Delhi Metro created high-frequency visibility, ensuring recall among millions of travelers and urban commuters.
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• Public Connect – “ONGC Hai Na!” campaign struck an emotional chord by highlighting CSR efforts, positioning ONGC as a guardian of communities and culture.
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• Energy Security Narrative – “Bharat’s Forever Energy” established ONGC as the foundation of India’s energy security, ensuring long-term relevance and trust.
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• National Recognition – The campaign aligned ONGC with national priorities—Make in India, sustainability, and reduced import dependence—cementing its role as a torchbearer for India’s energy future.

• Authority: Oil and Natural Gas Corporation (ONGC)
• Campaign Theme: Leadership Decoded
  Creative Routes: Bharat’s Forever Energy & ONGC Hai Na!