Our task was to position SBI as a people’s bank with a story that brought to the fore SBI’s timeless values like resilience, trust and excellence.

• Strategic Concept Development – Anchored the campaign around SBI’s timeless positioning as “The Banker to Every Indian,” aligning Dhoni’s calm leadership and Mandhana’s drive with the bank’s reliability.
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• Emotion-Driven Storytelling – Crafted relatable narratives where SBI is present in everyday financial milestones, showcasing the bank as a trusted companion in people’s lives.
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• Cinematic Execution – Delivered high-quality visual storytelling with compelling scripts and production that brought out the human, emotional essence of banking.‍
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• Collaborative Crafting – Worked closely with SBI to ensure messaging consistency across concept, scripting, and campaign production

• Emotional Resonance – Strengthened SBI’s relationship with millions of Indians by associating with icons admired for their integrity and resilience.
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• Reinforced Brand Identity – Cemented SBI’s image not just as a financial institution, but as a life partner to every Indian.
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• High Public Engagement – Achieved strong traction across digital platforms and mainstream media, driving conversations nationwide.‍
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• Memorable Storytelling – Established a benchmark in blending celebrity endorsement with emotionally rooted brand narratives.

• Authority: State Bank of India (SBI)
• Location: India (National Campaign)
• Project Execution Year: 2025